From 21 to 30 April, 2019, the “Media Advocate” initiative followed online media reports on the Member of the National Assembly Naira Zurabyan’s personality and activities. 34 leading Armenian news agencies have been monitored.
In the specified period, 154 articles were declared, 3 of which were negative, 11 were positive and 140 were neutral.
Though the “Prosperous Armenia” party (PAP) leader remains in the spotlight of media outlets, the number of positive articles on Naira Zohrabyan increased during the same ten-day period. The incident with the transgender women is no longer a matter of interest for media agencies. Positive articles are related to Mrs. Zohrabyan’s activity in the framework of PACE and her new image and photos, which were titled as stylish and elegant.
It is worth mentioning that the MP has changed her style when being elected as a member of the National Assembly of this convocation. As a matter of fact, it is also a part of political PR which was considered successful.
